Magpie Securities

An all-inclusive online and off-line marketing campaign for a successful launch of a U.S.-based stock trading app in Hong Kong.

Magpie Securities

(Magpie Securities Limited announced to stop supporting retail trading services via its mobile app starting from 25th of October 2023)

Founded by NASDAQ-listed Fintech Company, Magpie Securities has developed Magpie Invest, a global stock trading app that connects users to major exchanges around the world and provides investors with diverse investment opportunities. The company planned to launch the mobile app in Hong Kong by September 2021. New Digital Noise worked with Magpie Securities to orchestrate an integrated O2O PR and digital marketing launch and activation campaign.

Services:

  • Press conference
  • Outdoor advertising, including MTR, tram and mega TV
  • Roadshow engagement
  • Newspaper ads
  • GDN display ads
  • SEO & SEM
  • Online media acquisition
  • Social media and chatbot engagement
  • Data analytics dashboard

Challenges

Tight Competition

The trading competition was super competitive and volatile for a new player like Magpie Securities to expand to Hong Kong and China and launch their trading app successfullytract potential customers for account opening.

Social Distancing

During the COVID pandemic, social distancing measures made it impossible to hold vital offline launch events and customer engagements needed for a new brand

Downward Economy

The unstable global economy added further uncertainty that new investors would be wary to open accounts on a trading platform
app, Magpie Securities must go beyond building brand awareness to attracting investors to open accounts on the stock trading app.

Lack of Marketing Resources

New team set up in Hong Kong lacked resources to handle marketing solo.

New Digital Noise provided the needed support by augmenting Magpie Securities’ in-house team. We leveraged online and offline integrated marketing solutions to help successfully launch the trading app despite these obstacles.

Success in a Snapshot

Millions of social media in the 1st week.
70% of high traffic locations covered by our outdoor advertising network.
Over thousands of quality leads captured during a 2-week social media campaign
ndn Magpie Securities

Our Solutions

A Digital Customer Journey for Building Brand Awareness and Credibility

Preheat marketing

To generate hype for our app, we used a countdown on social media and paid advertising around the app launch. We also set up SEM marketing and SEO blogs to increase our visibility once people started searching for information about our business.

App Launch

As part of a series of online-to-offline marketing efforts, NDN Group held a press conference to introduce the new brand to the press. We also purchased outdoor advertising on MTR, trams, and mega TVs in city centers. We also used online media and Google Display Network ads to reach potential customers based on with multiple branding angles.mers based on with multiple branding angles.

Ongoing online and offline engagement

To maintain the app launch’s success, we launched two-week roadshows to engage offline lead generation for opening accounts. We also reinforced these efforts with ongoing social media outreach as well as continued engagement.

KOL and Influencer Partnerships

Collaborated with KOLs in trading community to educate followers on trading tips, market insights and introduce Magpie Invest app through sponsored content.

“10K Q&As for Magpie Invest” Social media campaign:


As a result of public concern over data security and stability of their securities platform, Magpie Securities launched a social media campaign called “10K Q&As for Magpie Invest” to promote user engagement and loyalty. During the campaign, we rewarded investors for asking questions about Magpie Securities, the Magpie Invest app, and investment in a general term.

Our Results

The New Digital Noise introduced Magpie Invest, a new mobile app, with a dazzling press conference that attracted numerous media outlets and generated extensive coverage of our campaign, including location-specific outdoor advertising reaching 70% of high traffic areas in Hong Kong. We also reached high impressions on social media within the first week of the launch and gained thousands of quality leads via social media campaigns.
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