How AI Chatbots Transform Customer Experience

Artificial Intelligence is one of the most popular emerging technologies. AI chatbots are transforming the customer experience in unexpected ways. In this article, you will learn how chatbots enhance customer experience and key benefits of using chatbots for your business.   How AI chatbots interact with customers Artificial Intelligence is one of the most popular …

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Digital Transformation Step By Step Manual

Have you been doing it wrong? Achieving True Digital Transformation in 2020 Digital innovation is an irreversible trend intrinsically tied to business survival. It is, however, easier said than done when it comes to larger enterprises with traditional business mindsets and a complex organizational structure. The clock is ticking; the question is: how to get …

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Top 2019 Digital Trends

The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more personalised marketing. When companies partner up, they have access to more information about you, thus …

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Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer experience and choice. While physical banking will still hold a place for brand presence throughout …

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Top 10 Campaigns of 2018

1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production, website SEO, media planning that covers display, programmatic and search, HTML5 banner ad as well …

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How AI and Blockchain are Pushing Brands to the Next Level

Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their message to passive listeners. This is no longer the case with the help of artificial …

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What Do Chinese Philosophy and the Internet of Everything Have in Common?

The way in which opposite or contrary forces give rise to each other to create a whole and the interdependence and complementation between those forces. More specifically – the Yin and the Yang. This type of interconnected dualities can be observed naturally in things like fire and water, light and dark. What equivalent do we …

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AI 101: Understanding our Future with AI

When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots smarter than us plotting to take over the world. While it is easy to have a dystopian view of AI, the reality is actually quite different. The road ahead with AI is one that is …

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Boosting Your ROI with Cognitive Ad

Cognitive technology is taking the marketing community by storm. While it was dubbed by leading analyst firm Gartner as a disruptive platform “with a shift more impactful than many other technologies in the past 20 years”, marketers at large remain at a loss as to how they can utilise the technology to its full potential. …

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Can Artificial Intelligence Take Over the world?

From The Terminator franchise to Alex Proyas’s I, Robot (2004), we are all too familiar with big screen storylines depicting sapient Artificial Intelligence rebelling against its human creators and attempting to take over the world. As amusing as these dystopian visions may be, they are a far cry from reality, and scientists are quick to …

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