Explore the Benefits of Blockchain Applications for Your Business

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Blockchain technology has completed its transition from geek tech to adoption. Blockchain applications in business are transforming the way data is transmitted, accessed and used. In this article, we delve into blockchain applications that help transform enterprises in a wide variety of industries. Enterprises are investing in blockchain technology to make all transactions more authentic, transparent, and …

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Digital Transformation Step By Step Manual

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Have you been doing it wrong? Achieving True Digital Transformation in 2020 Digital innovation is an irreversible trend intrinsically tied to business survival. It is, however, easier said than done when it comes to larger enterprises with traditional business mindsets and a complex organizational structure. The clock is ticking; the question is: how to get …

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Top 10 Campaigns of 2018

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1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production, website SEO, media planning that covers display, programmatic and search, HTML5 banner ad as well …

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How AI and Blockchain are Pushing Brands to the Next Level

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Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their message to passive listeners. This is no longer the case with the help of artificial …

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What Do Chinese Philosophy and the Internet of Everything Have in Common?

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The way in which opposite or contrary forces give rise to each other to create a whole and the interdependence and complementation between those forces. More specifically – the Yin and the Yang. This type of interconnected dualities can be observed naturally in things like fire and water, light and dark. What equivalent do we …

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AI 101: Understanding our Future with AI

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When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots smarter than us plotting to take over the world. While it is easy to have a dystopian view of AI, the reality is actually quite different. The road ahead with AI is one that is …

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Blockchain: Learning A New Language

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Despite its ubiquity, the blockchain language remains foreign to many. But like learning any new language, we become more comfortably proficient as our vocabulary grows. Let’s decode the keywords of blockchain with simple explainers to help advancing your participation in this transformative digital ecosystem. Alt-coin — A cryptocurrency that works like Bitcoin but with modifications …

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BlockChain and ICO Marketing

BlockChain Marketing

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Blockchain technology, the underlying technology that makes cryptocurrencies possible is poised to change the way startups raise money. Blockchain provides a ledger for recording and verifying transactions and other information among multiple parties without expensive intermediaries like brokers or exchanges. It’s being used by a growing number of companies in the financial industry and other …

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