Hong Kong fell head over heels for Snapchat

The people of Hong Kong are increasingly attached to highly visual social media platforms, and Snapchat is making it big in the city. Snapchat now boasts the highest usage penetration in Hong Kong among Asian cities, with slightly over half of internet users on the platform. Popularization of mobile technology is a clear driver, drawing …

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Is social media right for luxury brands?

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest audience possible. It seems unlikely at first but turns out the pair does works magic — only with the right content. With the majority of luxury shoppers using social media, brands are now making the …

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5 Secrets of Viral Marketing to Millennials 2017

5 Secrets of Viral Marketing to Millennials 2017

The Millennials is the trillion-dollar market that most brands are dying to attract. However, marketing to Millennials is tricky and is something that every marketer struggles with. Here we give you five secrets to what Millennials want that would help with your viral marketing campaign. Valuable Unique Experiences  No longer is having the latest products …

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10 Seasonal Advertising Ideas You Can Use: Mid-Autumn Festival

10 Seasonal Advertising Ideas You Can Use: Mid-Autumn Festival

Mid-Autumn festival is fast approaching and as marketers, it is the perfect time to capitalize on the holidays. Regardless of industry, some creativity is all it takes to make your brand relevant to the upcoming festival. Take inspiration from the following 10 seasonal advertising ideas that have worked for these companies. 1. Starbucks coffee mooncakes: A …

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8 Creative Pokémon GO Marketing Ideas 2016 Digital agency hong kong

8 Creative Pokémon GO Marketing Ideas 2016

Pokémon GO is taking the world by storm, especially among the younger segment. People are hanging out on streets and even travelling around the city to collect different Pokémons. As a marketer or Entrepreneur, how can you ride on the success of the game and tap into trend? Here we gathered some inspiration for you and your …

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Marketing Strategy in Digital Age

5 Successful Content Marketing Cases 2016 (Hong Kong)

Are you relying on content marketing to build brand awareness and nurture leads on social media? Have you observed that the organic reach of your Facebook page is decreasing recently? With the new Facebook algorithm, corporate Facebook pages averagely get only 2% of organic reach for their posts (Hubspot). In order to win the game, …

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5-Types-of-Content-that-Prove-Content-is-King-in-Marketing

5 Types of Content that Prove, Content is King in Marketing!

If you have never heard the expression, content is king, you may have been living under a rock. Content right now is one of the most important factors to your marketing strategy because 9 out of 10 customers will look online at social media, customer reviews, and blogs before making the decision to purchase a product …

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