Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer experience and choice. While physical banking will still hold a place for brand presence throughout …

Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day! Read More »

Top 10 Campaigns of 2018

1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production, website SEO, media planning that covers display, programmatic and search, HTML5 banner ad as well …

Top 10 Campaigns of 2018 Read More »

How AI and Blockchain are Pushing Brands to the Next Level

Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their message to passive listeners. This is no longer the case with the help of artificial …

How AI and Blockchain are Pushing Brands to the Next Level Read More »

Boosting Your ROI with Cognitive Ad

Cognitive technology is taking the marketing community by storm. While it was dubbed by leading analyst firm Gartner as a disruptive platform “with a shift more impactful than many other technologies in the past 20 years”, marketers at large remain at a loss as to how they can utilise the technology to its full potential. …

Boosting Your ROI with Cognitive Ad Read More »