WeChat Marketing, Interaction

7 Ways WeChat Games Can Increase Interaction Among People

With over 1 billion users play WeChat games, WeChat is one of the most actively used social messaging apps in the world. And this is just the number of registered users on WeChat. These players may game on and off, but a growing segment of the Chinese population is beginning to heavily invest both time …

7 Ways WeChat Games Can Increase Interaction Among People Read More »

Marketing Ideas

10 Innovative Seasonal Marketing Ideas to Boost Sales During the Chinese New Year

The Chinese New Year is the perfect time for seasonal marketing. Chinese consumers spent around $149 billion in 2019, and the number is only on the rise with each passing year. Online marketing and seasonal advertising ideas will help you take advantage of the season and rake in the same profits that many big businesses …

10 Innovative Seasonal Marketing Ideas to Boost Sales During the Chinese New Year Read More »

What is WeChat Marketing?

Is your business looking to drive direct customer engagement with Chinese audiences? Whether you want to enter the China market or reach out to Chinese consumers, one of the most effective WeChat marketing strategy is to adopt the region’s most popular multi-purpose app: WeChat. You will learn more about how WeChat’s features can help enterprises …

What is WeChat Marketing? Read More »

Douyin TikTok Marketing Debut in Hong Kong

We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands big or small are scaling fast and producing fun engaging content on their platform. You …

Douyin TikTok Marketing Debut in Hong Kong Read More »

Empowering Earth Hour With Creative Campaign

This year’s Earth Hour, where individuals and companies are encouraged to switch off lights for one hour, fell on 30 March 2019. While Earth Hour is a worldwide conservation event launched by WWF to raise awareness of climate change, it has become a marketing opportunity in recent years. Among the companies that took advantage of …

Empowering Earth Hour With Creative Campaign Read More »

Breaking Into China’s Tourism Market With WeChat Pay

WeChat Pay is already a part of everyday life in China, a popular payment gateway supported almost everywhere – taxis, supermarkets, hospitals and even as a way to facilitate communication between judges and litigants in court cases. Following the launch of the Chinese official website with UX/UI design for our client AJ Hackett in 2018, …

Breaking Into China’s Tourism Market With WeChat Pay Read More »

Chinese Social Media & Western Equivalents

Top 10 Chinese Social Media and Western Equivalents

You have a product that is sure to sweep customers in China off their feet. Your Facebook, Instagram, and Twitter have always helped you reach out to customers everywhere else in the world, but if you think you can pull the same tricks again, think again. The social media market in China is a completely …

Top 10 Chinese Social Media and Western Equivalents Read More »

Achieve Viral Marketing on WeChat with H5 Campaigns

The latest WeChat Spring Festival data report claims their daily active users reached 1 billion, hitting its peak during Lunar New Year’s Eve. The legendary app began 8 years ago, transforming from a messaging app to the biggest all-in-one social and marketing platform in China. Earlier in February, we’ve helped KURZ Group, a worldwide leader …

Achieve Viral Marketing on WeChat with H5 Campaigns Read More »

Internet Changes Course for Marketing in China

As disposable income increases, people’s purchasing habits tend to shift beyond basic needs. And in this century of information explosion, a generation of young people in China, who were born when the Internet was already around, are displaying unique and highly-individualised preferences and interests, providing marketing opportunities that never existed before. Clothing Domestic clothing brands …

Internet Changes Course for Marketing in China Read More »

Diversifying Digital Marketing Efforts in China

Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising market has reached 382.87 billion yuan and it is estimated to exceed 600 billion yuan by 2019. Currently, e-commerce advertising accounts for 29.8% of total ad sales, and feed advertising more than 14%. Forecast predicts …

Diversifying Digital Marketing Efforts in China Read More »