Douyin TikTok Marketing Debut in Hong Kong

We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands big or small are scaling fast and producing fun engaging content on their platform. You …

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Chinese Social Media & Western Equivalents

Top 10 Chinese Social Media and Western Equivalents

You have a product that is sure to sweep customers in China off their feet. Your Facebook, Instagram, and Twitter have always helped you reach out to customers everywhere else in the world, but if you think you can pull the same tricks again, think again. The social media market in China is a completely …

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One Brand, Two Markets

While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery house Nirav Modi to explore both Hong Kong and China markets with very different approaches. …

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Weibo is back and stronger than ever!

Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the hearts of users in the fast-evolving internet ecosystem. Optimistic figures of performance were recorded in …

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