The term “cognitive” is essentially referring to cognition and intelligence. But what does cognitive have anything to do with advertising? Is it possible to earn money directly with an online ad? Here are a few showcases to understand the buzzword of the day: Cognitive ads. The competition among traditional advertisers is tremendous – coming up …
For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer experience and choice. While physical banking will still hold a place for brand presence throughout …
Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day! Read More »
1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production, website SEO, media planning that covers display, programmatic and search, HTML5 banner ad as well …
Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their message to passive listeners. This is no longer the case with the help of artificial …
How AI and Blockchain are Pushing Brands to the Next Level Read More »
The way in which opposite or contrary forces give rise to each other to create a whole and the interdependence and complementation between those forces. More specifically – the Yin and the Yang. This type of interconnected dualities can be observed naturally in things like fire and water, light and dark. What equivalent do we …
What Do Chinese Philosophy and the Internet of Everything Have in Common? Read More »
