Augmented reality is already taking the internet by storm. The massive success of Pokémon Go, a game that generated millions of downloads, was only the beginning of what AR technology could achieve. Marketing and sales are primarily driven by consumer demands. In a world where the online marketplace now encompasses people from all walks of …
Five Ways Augmented Reality Can Make Your Content Stand Out Online Read More »
Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve your business results. 1. Create a fast and mobile-friendly site Users love fast sites. …
It can be easy to get caught up in the latest SEO trends– mobile first, optimizing for featured snippets and using structured data. This article has some of the most important SEO basics that your business can apply to help your site rank higher in Google search results. 1.Research keywords for your SEO strategies Make …
What is omnichannel marketing? Successful businesses don’t idle about and wait for customers. They reach out to them via multiple marketing channels. To take a step further, consider omnichannel marketing — a cross-channel content strategy to optimize user experience, enabling a seamless switch from one channel to another. Gathering a team of UX design and …
The Vital Role Of Email In Omnichannel Marketing Read More »
The online world moves fast. One being away in a matter of hours could result in missing out major news, friend updates or anything of interest. Anyone who feels unease under such circumstances experiences FOMO — the Fear of Missing Out. No one wants to be the odd one out. As of all marketing psychology, …
There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise. From September onwards, we have been assisting Blue, Hong Kong’s first digital life insurer, in unfolding its first-ever digital …
The directorial debut of screenwriter Sunny Chan Wing-sun, Men On The Dragon won over hearts at the theatre this summer with a life-affirming Hong Kong tale. The film follows four telecommunications employees as they embrace challenges at work and in life, and move forward as their better selves. The movie’s portrayal of spirited members of …
IG Stories has just turned two in August 2018. Attracting 400 million users daily, it is now a great way for businesses to make noise while having fun with its array of built-in functions — learn to make full use of them and make your followers stay! The basics: create texts and draw on photos. …
In the eyes of a seasoned online marketer, no industry is too boring for content marketing. There’s a common misconception that tongue-in-cheek creativity finds no place in an industry like the financial services where credibility and professionalism are so highly regarded. In fact, a brand can easily stand out just by letting a little personality …
The constantly evolving Facebook features call for more attention to how your advertisement and content perform on the ever-so-powerful social platform. Now with remarketing tools such as dynamic ads and sponsored messages, you can retarget potential customers with personalized messages and drive conversions. Remarketing has become an essential tactic in the digital marketer’s arsenal. It …
