It’s time to embrace the chatbot revolution. Apart from driving sales and offer customer experience, businesses can now leverage conversational chatbot technology in human resources management and other internal functions. We’ve kick-started collaboration with Fuji Xerox and IBM Watson to tailor effective applications for forward-thinking enterprises. There is no lack of readily-available AI applications in …
International media intelligence company Meltwater acquired Klarity with an aim to better harness data from major Chinese social media platforms like WeChat and Sina Weibo. Originally a member of the NDN group, Klarity is Meltwater’s first investment in an Asia-focused business, which is also referred to by the latter as the strongest social media analytics …
What is Integrated Marketing Stack? In the coming year, an increasing number of businesses are looking at new integrated marketing automation system – Integrated Marketing Stack in order to look into “customer journeys” in order to understand their customers’ needs, allowing possibilities for their businesses to re-position themselves in the market. By understanding their customers’ needs, business …
How can Marketing Automation help to define ‘Customer Journeys’ Read More »
