Brand Awareness, Social media

How to use Instagram filters to increase brand awareness

Instagram filters are one of the most popular features on social media. Currently, there are 500 million, and growing, active users on Instagram, most of whom are millennials. According to statistical data, one-third of these users use the online medium to buy something or the other. Here is another data – videos, on Instagram, lead …

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Explore the Importance of UX/UI Design in Customer Interaction

UI/UX plays a significant role in any brand’s success. It can help you reach new heights but only if you deliver a good service. This article takes you through the latest UI/UX trends and its benefits to help you understand it better. What is the difference between UX and UI design Both mobiles and desktops …

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Best Practices For Landing Page Optimization

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve your business results.   1. Create a fast and mobile-friendly site Users love fast sites. …

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Latest Creative Tools NDN Group

The Latest Social Media Creative Ad Tools

If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from.     What’s more, seasonal stickers and templates are now available in the Effects tab to help “freshen up” your …

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Up Your Marketing Game With Lookalike Audiences

Think of the most loyal and highest-spending customers of your company. Now imagine reaching out to potential customers that are similar to these “ideal” customers of yours. That sounds like a lot of business potential, doesn’t it? Well, that’s exactly how Facebook’s value-based Lookalike Audiences works to maximise the return on your advertising spend. Launched …

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Diversifying Digital Marketing Efforts in China

Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising market has reached 382.87 billion yuan and it is estimated to exceed 600 billion yuan by 2019. Currently, e-commerce advertising accounts for 29.8% of total ad sales, and feed advertising more than 14%. Forecast predicts …

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Hong Kong fell head over heels for Snapchat

The people of Hong Kong are increasingly attached to highly visual social media platforms, and Snapchat is making it big in the city. Snapchat now boasts the highest usage penetration in Hong Kong among Asian cities, with slightly over half of internet users on the platform. Popularization of mobile technology is a clear driver, drawing …

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Is social media right for luxury brands?

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest audience possible. It seems unlikely at first but turns out the pair does works magic — only with the right content. With the majority of luxury shoppers using social media, brands are now making the …

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PPC Advertising – Is It Suitable for My Business?

A form of internet marketing that is forever becoming more and more popular for business owners is PPC (pay per click) advertising. PPC is a model of internet advertising in which the advertiser displays adverts, on search engine results pages, that are linked to pages of their website. Every time the ad is clicked the …

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