How Digital Transformation is Enhancing Customer Experience

Leave a Comment / Apps, Big Data, Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, Technology, User Experience, UX/UI, Video / By

  Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at the moment they need it. Customers expect relevant content in relation to what they’re doing …

How Digital Transformation is Enhancing Customer Experience Read More »

What is Digital Transformation

Leave a Comment / Apps, Big Data, Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, Technology, User Experience, UX/UI, Video / By

Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer experiences to meet ever-changing market demands. Digital transformation is imperative for all businesses, from the …

What is Digital Transformation Read More »

Leap Your Way To TikTok Campaign Success With NDN Group

Leave a Comment / Apps, Big Data, China Marketing, Content Marketing, Marketing Technology, Technology, UX/UI, Video / By

For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for one single campaign. AJ Hackett Macau’s target audience is young people primarily from first- …

Leap Your Way To TikTok Campaign Success With NDN Group Read More »

Boundless Potential: Mobile Video Marketing

Leave a Comment / Content Marketing, Digital advertising, Marketing, Social Media, Video / By

Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent 15 minutes on mobile video daily.  The figure is predicted to surge to 58 minutes by 2021, according to eMarketer. A recent study commissioned by Facebook Marketing Science found that mobile video ads drew attention …

Boundless Potential: Mobile Video Marketing Read More »

Facebook Streamlines Campaign Creation And Management

Leave a Comment / Digital advertising, Facebook, Marketing, Social Media / By

Earlier this year, Facebook announced changes to its Ads Manager and Business Manager to improve user experience. These changes include: Simpler design A more streamlined and cleaner Ads Manager interface has been introduced. Its simplified navigation features allow more space to manage ads and promote tools that help gauge ad performance.  Copy & paste functionality …

Facebook Streamlines Campaign Creation And Management Read More »

The C-Suite talk: Achieve success at Digital Transformation

Leave a Comment / Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, Technology, UX/UI / By

Just when you think by now surely all companies have mastered their digital transformation, a recent report by Forrester Consulting suggested otherwise. A mere 5% of organizations said they had successfully made digital an advantage over their competitors.  What does a business have to do to become one of those five percenters? “First and foremost, …

The C-Suite talk: Achieve success at Digital Transformation Read More »

Capturing The Health Conscious Consumer

Customized Campaign to Promote Healthy Eating Cultures

Leave a Comment / Content Marketing, Digital advertising, Marketing, Social Media / By

In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled off a social media campaign for Fete-Up, a Singapore-inspired healthy takeaway to build brand awareness …

Customized Campaign to Promote Healthy Eating Cultures Read More »

Integrating WeChat Mini Programs

Power Up E-commerce with WeChat Mini Programs

Leave a Comment / App, China Marketing, Digital advertising, Marketing, Mobile, Social Media / By

Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function ⁠— WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve expanded payment gateways for AJ Hackett, a bungee pioneer based in New Zealand …

Power Up E-commerce with WeChat Mini Programs Read More »

Misleading health claims

Facebook Curbing Sensational Health Claims

Leave a Comment / Content Marketing, Digital advertising, Marketing, Mobile, Social Media / By

Facebook announced on 02 July 2019 that it has changed its ranking algorithm in an attempt to curb “sensational health claims.” “In our ongoing efforts to improve the quality of information in News Feed, we consider ranking changes based on how they affect people, publishers and our community as a whole. We know that people …

Facebook Curbing Sensational Health Claims Read More »

Latest Creative Tools NDN Group

The Latest Social Media Creative Ad Tools

Leave a Comment / branding, Digital advertising, Marketing, Mobile, Social Media / By

If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from.     What’s more, seasonal stickers and templates are now available in the Effects tab to help “freshen up” your …

The Latest Social Media Creative Ad Tools Read More »