The digital marketing industry is incredibly competitive, what makes some creative campaigns more effective than others? When it comes to introducing a new product in the market, effective social media strategies are crucial to increase visibility among the target audience, no matter how notable your brand already is. Simply put, an effective strategy is the …
From The Terminator franchise to Alex Proyas’s I, Robot (2004), we are all too familiar with big screen storylines depicting sapient Artificial Intelligence rebelling against its human creators and attempting to take over the world. As amusing as these dystopian visions may be, they are a far cry from reality, and scientists are quick to …
Can Artificial Intelligence Take Over the world? Read More »
In an era of information explosion, mobile is setting a new bar for capturing attention and will be the central way that connects brands with its target audience. By learning more about the shifts in mobile usage, we can all leverage the behaviour for enhanced exposure. Mobile lends itself to an on-demand approach, as users …
Facebook IQ has recently released The Annual Topics & Trends Report. We are happy to find out some of our digital strategies and approaches in the past year, specifically celebration and empowerment marketing campaigns on social media, were among the report’s points of focus, with other ares of focus continuing to grow in strength in …
Celebration and Empowerment Marketing on Social Media Read More »
