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by M|05 March 201821 June 2023|Big Data, Content Marketing, Marketing Technology, Mobile, Tips & Tricks

In an era of information explosion, mobile is setting a new bar for capturing attention and will be the central way that connects brands with its target audience. By learning more about the shifts in mobile usage, we can all...

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Celebration and Empowerment Marketing on Social Media

by M|05 March 201821 June 2023|Uncategorized, Content Marketing, Social Media, Tips & Tricks

Facebook IQ has recently released The Annual Topics & Trends Report. We are happy to find out some of our digital strategies and approaches in the past year, specifically celebration and empowerment marketing campaigns on social media, were among the...

A man in Hong Kong working on a laptop with the word remarketing displayed, specializing in digital marketing and SEO.

Step Up your Facebook Marketing Game

by M|20 December 201721 June 2023|Content Marketing, Digital advertising, Marketing Technology, Social Media, Tips & Tricks

The constantly evolving Facebook features call for more attention to how your advertisement and content perform on the ever-so-powerful social platform. Now with remarketing tools such as dynamic ads and sponsored messages, you can retarget potential customers with personalized messages...

A businessman in a suit is analyzing an award-winning graph.

Creative Split Testing and Project Mockup

by M|20 December 201721 June 2023|Content Marketing, Digital advertising, Marketing Technology, Social Media, Tips & Tricks

Facebook has just upscaled A/B tests with a creative split testing function in Ads Manager this November. This particular function helps test different creative variations — from ad formats, visuals, headlines, to call to action — to check which version...

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