WhatsApp Business is an Android instant messaging app specially designed to help small businesses advertise and interact with their customers. Launched by WhatsApp in 2018, WhatsApp Business offers tools to help businesses sort, automate and facilitate their communication with customers. Setting up WhatsApp Business is as easy. Simply create your business profile with a photo, …
Travel marketing is about providing an outlook for escape and adventure. Taking to social media, marketers make sure to achieve the following in one single entry — it should entertain potential travellers, inform them about something new and most of all, incite anticipation. From our collaboration with Tourism Australia, we’ve garnered some tips on prompting …
The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more personalised marketing. When companies partner up, they have access to more information about you, thus …
For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer experience and choice. While physical banking will still hold a place for brand presence throughout …
Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day! Read More »
1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production, website SEO, media planning that covers display, programmatic and search, HTML5 banner ad as well …
Retail businesses around the world love Christmas. Many brands choose to pull off an online campaign dedicated to the festive season, seeing this as a huge marketing opportunity to make noise and drive sales. This article will explore how an all-round professional production can help your business take advantage of seasonality. This Christmas, New Digital …
Extra Mile Hong Kong is a community investment project aiming to provide youngsters with a local working holiday, taking advantages of the gap year to learn about different career opportunities at the Airport. Having great interest in aviation, Molly is one of the lucky Working Holiday@Lantau participants to intern at the Hong Kong Business Aviation …
Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their message to passive listeners. This is no longer the case with the help of artificial …
How AI and Blockchain are Pushing Brands to the Next Level Read More »
When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots smarter than us plotting to take over the world. While it is easy to have a dystopian view of AI, the reality is actually quite different. The road ahead with AI is one that is …
There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise. From September onwards, we have been assisting Blue, Hong Kong’s first digital life insurer, in unfolding its first-ever digital …
