The term “cognitive” is essentially referring to cognition and intelligence. But what does cognitive have anything to do with advertising? Is it possible to earn money directly with an online ad? Here are a few showcases to understand the buzzword of the day: Cognitive ads. The competition among traditional advertisers is tremendous – coming up …
MWC Barcelona, previously known as Mobile World Congress, takes place every February in Barcelona. It is the world’s largest mobile technology exhibition in the world. Themed ‘Intelligent Connectivity’, this year’s event focused on the high-speed 5G networks, as well as new smartphones, robots and other Internet-connected devices. Welcoming more than 100,000 attendees on 25-28 Feb …
MWC Barcelona: Mobile Innovations to Watch in 2019 Read More »
In its effort to promote the realization of 5G by 2020, Japan’s Ministry of Internal Affairs and Communications put together a video clip, titled Connect Future ‘The world connected by 5G’, which offers a glimpse into a future with 5G and an array of other information and communication technologies in use. Scenes from the clip …
Organic marketing is essentially related to Search Engine Optimization (SEO), the process of improving a website to increase organic reach and ranking on the Search Engines. The algorithms behind the ranking system of a search engine are absurdly complicated and ever-changing. However, we can still identify some core criteria on which websites are judged, including …
Facebook recently launched their podcast series 3.5 Degrees. Another big player moving into the voice space through podcasting. There are countless opportunities in this area and voice technology is just at its infancy. Convenience plays a great role. Different from video, it does not require people’s full attention. It allows listeners to multitask while they …
Have your colleagues been disappearing en masse a couple of times a day for 15 minutes each time? Don’t worry, they’re probably just playing trivia game — the online game app of the moment. The Rise of Trivia Game Trivia game is a live Q&A style game show app where you can win real cash …
When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We worked with fast food franchise Subway on the promotion of Everyday Value, a combo launched earlier …
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WhatsApp for Business API is now available in Hong Kong. If you are wondering why should you use it? The answer is simple. Many of your customers are probably already using it. Just look at your family group chats on Whatsapp. Your younger cousins, siblings, parents, older aunts and uncles are all there sharing interesting …
How To Incorporate Whatsapp Business API Into Your Business? Read More »
When it comes to the automobile industry, it’s all about user experience — driving itself, and for marketers — the purchasing experience from start to finish. Marketers have done extensive research to better understand what goes through the consumers’ mind throughout the buying process from discovery, evaluation to purchase. A recent survey in the US …
WhatsApp Business is an Android instant messaging app specially designed to help small businesses advertise and interact with their customers. Launched by WhatsApp in 2018, WhatsApp Business offers tools to help businesses sort, automate and facilitate their communication with customers. Setting up WhatsApp Business is as easy. Simply create your business profile with a photo, …
