Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

Leave a Comment / Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI / By

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer experience and choice. While physical banking will still hold a place for brand presence throughout …

Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day! Read More »

AI 101: Understanding our Future with AI

Leave a Comment / Artificial Intelligence, Big Data, Business, Digital Transformation, Marketing Technology / By

When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots smarter than us plotting to take over the world. While it is easy to have a dystopian view of AI, the reality is actually quite different. The road ahead with AI is one that is …

AI 101: Understanding our Future with AI Read More »

Zero to One: Digital Marketing Integration

Leave a Comment / Business, Content Marketing, Marketing, SEO, Show Case, Social Media, Video / By

There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise. From September onwards, we have been assisting Blue, Hong Kong’s first digital life insurer, in unfolding its first-ever digital …

Zero to One: Digital Marketing Integration Read More »