Instagram has released IGTV, its sibling application on 20th June, 2018. The app recognises all users as creators, encouraging us to visualise our ideas and thoughts through long-form videos by phone. IGTV allows creators to make vertically-oriented videos as short as 15 seconds, and as long as an hour (exclusive to larger accounts). Creators are …
For overseas brands, tapping into China’s vast potential market requires a thorough understanding of its indigenous social media ecology. This prompted the collaboration between extreme sports pioneer AJ Hackett and New Digital Noise, where we help its Macau Tower centre build presence on two of the country’s hugely popular platforms — Weibo and WeChat. Originated …
The digital marketing industry is incredibly competitive, what makes some creative campaigns more effective than others? When it comes to introducing a new product in the market, effective social media strategies are crucial to increase visibility among the target audience, no matter how notable your brand already is. Simply put, an effective strategy is the …
While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery house Nirav Modi to explore both Hong Kong and China markets with very different approaches. …
Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the hearts of users in the fast-evolving internet ecosystem. Optimistic figures of performance were recorded in …
Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able to help. #1: Instagram If you still haven’t jumped on the bandwagon, you really should. It is a good way to get brand awareness and grow followers. Across the globe, there are over 800 …
Over the past few years, brands and marketers have transformed how they manage their communications and marketing. While it remains important to identify target channels through relevant media, publications and formats – brands and marketers have taken it up a notch, to direct their attention to a multitude of potential key opinion leaders (KOLs) and …
