Marketing Automation enhances customer engagement

5 Ways to Leverage Marketing Automation

With the advent of marketing technology, increasing customer engagement has been made a tad bit easier. Marketing automation has played a significant role in enabling companies to provide a better customer experience to their leads and acquire long-lasting loyal customers.  Marketing automation available on content marketing platforms has also enabled businesses to retain their customers, …

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Martech marketing strategies with blue background

5 Ways Martech Can Boost Your Marketing Strategies

Martech is part of the digital technology world which has become extremely volatile, especially with the new technology constantly evolving to help develop unique marketing strategies. Revolutionary new marketing technologies come up ever so often and prove to be highly beneficial. When it comes to the ad tech world, marketing automation has been all the …

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Transforming Businesses with Chatbot

It’s time to embrace the chatbot revolution. Apart from driving sales and offer customer experience, businesses can now leverage conversational chatbot technology in human resources management and other internal functions. We’ve kick-started collaboration with Fuji Xerox and IBM Watson to tailor effective applications for forward-thinking enterprises. There is no lack of readily-available AI applications in …

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10 business to business digital marketing strategies and tactics for 2017

10 Business to Business Digital Marketing Strategies and Tactics for 2017

This year, global businesses are looking forward to develop innovative marketing strategies for the coming year and multiply the number of clients while giving a boost to their sales figures. It’s the best time for marketers to review the best B2B digital marketing strategies and tactics that could be used in next year and assess …

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customer journey analytics

How to action Customer Journey Analytics?

The desire to understand customer journey can lead marketers and business owners to search for more effective methods in their marketing strategies to increase in sales and customer satisfaction. In accordance to Thunderhead Blog and some researches, Customer Journey Analytics (CJA) will be the one of the main focus for marketers in 2017. Why is that? …

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How can Marketing Automation help to define 'Customer Journeys'

How can Marketing Automation help to define ‘Customer Journeys’

What is Integrated Marketing Stack? In the coming year, an increasing number of businesses are looking at new integrated marketing automation system – Integrated Marketing Stack in order to look into “customer journeys” in order to understand their customers’ needs, allowing possibilities for their businesses to re-position themselves in the market. By understanding their customers’ needs, business …

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How can Your Business Increase Marketing Automation’s ROI?

How can Your Business Increase Marketing Automation’s ROI?

The demand for Marketing Automation has vastly increased in the past few years and according to Marketo & Ascend report on 2015, 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. It allows more targeted campaigns for different advertisers depending on the …

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4 Practical Use Cases for Marketing Automation | New Digital Noise

4 Practical Use Cases for Marketing Automation: Here’s How It Works

Not using marketing automation today is a crippling setback for businesses. Marketing automation helps your small business tap right into the power of technology, and systematize lead generation. For business owners continuously strapped for time, cash, and resources, it’s a blessing. IDC group, in fact, opines that if you don’t use marketing automation, you are …

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