With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing campaigns for luxury brands. Luxury brands accounts are key players leveraging their exposure on the popular platform, with a total of 55.67 million fans and 13.6 billion feeds created as of October, 2017. Here is why Weibo is …
Weibo’s Comeback Lures Luxury Brands and their Fans Read More »
For a Hong Kong brand, it can be difficult entering the China market due to major cultural differences between Mainland China and Hong Kong. These differences, ranging from language to legal systems, lead to distinct consumer behaviour in both markets. This explains why Hong Kong brands often have a hard time cracking into the Mainland …
Entering the China Market via WeChat as a Hong Kong Brand Read More »
Artificial Intelligence (AI) is sparking off a new wave of disruption that comes at a skyrocketing pace — inventing new business models, reshaping industries, and building the impossible. As a forward-thinking business leader, how would you harness the change? Cyberport’s Digital Entrepreneur Leadership Forum brought together inspiring minds on 1 February 2018, where they envisaged …
Business Growth Through Artificial Intelligence (AI) Software Read More »
By now no brand would dismiss the power of a successful social media campaign in digital marketing. Being able to interact with users around the world instantly, the platform’s capacity to engage and influence consumers is beyond our imagination. With its far-reaching impact, a brand can be elevated or ruined in a matter of posts. …
Building a Successful Social Media Campaign for a Beauty Brand Read More »
By now, cryptocurrency is not a stranger to the world. It has become one of the most polarising topics out there. Some see it as digital gold and to some, it’s fool’s gold. To help interested individuals understand what is cryptocurrency and the underlying Blockchain technology, NDNX Cowork Tech Hub, in partnership with Success Resources, …
The economy is evolving and changing. The ubiquitous proliferation of technology and social networks in all aspects of our global village is having a clear impact on the world’s economy. Money is changing hands in new ways. Some of which are proving entirely different to track and measure than before. The new economy has many …
In the era of information explosion, social media content has to stand out in order to leave a lasting impression. There ought to be something extra to push forward your ideas and to appeal to the audience. When practically almost every digital marketing agency invites Key Opinion Leaders (KOLs) to promote new offerings, New Digital …
While jewellers with a strong global presence are highly sought after in China, localising the brand’s marketing campaign to suit local tastes takes great understanding and expertise. Starting from 2017, New Digital Noise has been helping India’s premium diamond jewellery house Nirav Modi to explore both Hong Kong and China markets with very different approaches. …
Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the hearts of users in the fast-evolving internet ecosystem. Optimistic figures of performance were recorded in …
Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able to help. #1: Instagram If you still haven’t jumped on the bandwagon, you really should. It is a good way to get brand awareness and grow followers. Across the globe, there are over 800 …
