What is Geo-targeting

What is geo-targeting Location-based technology – namely location data, geo-targeting and geofilters – is opening up a world of possibilities for marketers. Yet it is also complicated as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important “geo” concepts to provide a better understanding …

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How Digital Transformation is Enhancing Customer Experience

  Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at the moment they need it. Customers expect relevant content in relation to what they’re doing …

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What is Digital Transformation

Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer experiences to meet ever-changing market demands. Digital transformation is imperative for all businesses, from the …

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How we built our own Chatbot and why!

At NDN Group, we are constantly experimenting with new technologies. So, when Facebook announced the launch of the “Chatbots for messenger”, we decided to build one on own! There was just one problem, what would our bot do? I mean, if you are a magazine… your bot can show articles. If you are an airline… your bot …

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