Best Practices For Landing Page Optimization

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve your business results.   1. Create a fast and mobile-friendly site Users love fast sites. …

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Digital Transformation Step By Step Manual

Have you been doing it wrong? Achieving True Digital Transformation in 2020 Digital innovation is an irreversible trend intrinsically tied to business survival. It is, however, easier said than done when it comes to larger enterprises with traditional business mindsets and a complex organizational structure. The clock is ticking; the question is: how to get …

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Top 10 Campaigns of 2019

1. AJ Hackett Macau Tower Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been managing the daily postings of the TikTok account, including video editing and KOL …

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The Vital Role Of Email In Omnichannel Marketing

What is omnichannel marketing? Successful businesses don’t idle about and wait for customers. They reach out to them via multiple marketing channels. To take a step further, consider omnichannel marketing — a cross-channel content strategy to optimize user experience, enabling a seamless switch from one channel to another. Gathering a team of UX design and …

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