In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled off a social media campaign for Fete-Up, a Singapore-inspired healthy takeaway to build brand awareness …
Customized Campaign to Promote Healthy Eating Cultures Read More »
If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from. What’s more, seasonal stickers and templates are now available in the Effects tab to help “freshen up” your …
The overseas property market used to be dominant by parents who have sent or are planning to send their children to study abroad and those who plan to retire overseas. Not anymore. Hong Kong property investors recognize the stable growth rate and rental value of properties in cities like Vancouver, Toronto and London. The higher …
Achieve Exponential Growth in Your Overseas Property Business Read More »
If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up, while customers are drifting further and further away from your business and brand. One big …
How is Digital Marketing Shifting from Fast to Slow? Read More »
Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising market has reached 382.87 billion yuan and it is estimated to exceed 600 billion yuan by 2019. Currently, e-commerce advertising accounts for 29.8% of total ad sales, and feed advertising more than 14%. Forecast predicts …
When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We worked with fast food franchise Subway on the promotion of Everyday Value, a combo launched …
