The online world has become quite the scary place. With a Cambridge Analytica whistleblower describing just how much personal information can be harvested from Facebook, the world is in a frenzy when it comes to the topic of data privacy. What may come as another surprise to the majority of people is that data harvesting is not …
In the eyes of a seasoned online marketer, no industry is too boring for content marketing. There’s a common misconception that tongue-in-cheek creativity finds no place in an industry like the financial services where credibility and professionalism are so highly regarded. In fact, a brand can easily stand out just by letting a little personality …
The automotive industry has historically focused their resources on traditional marketing and retail experience. But automakers and dealers are quick to recognise the importance of a digital presence. New Digital Noise has been assisting one of them to reach and influence this digitally-savvy generation of car buyers. Zung Fu is an exclusive Mercedes-Benz dealer in …
Brands serving a global clientele online will know privacy is one of the key concerns addressed by information security today. On May 25, 2018, the EU has enacted the General Data Protection Regulation (GDPR) to better regulate the way that personal data are used. What does it mean for local brands and marketers? The GDPR …
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