Target Audience, Hashtag

How to Use # Hashtag Campaigns to Engage Your Target Audience

Roughly half the world is on social media. Almost 3.8 billion people use social media in 2020. Once you’re online, you have the power to target markets like you never could before. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and even TikTok are frequented by millions of users every day. A #Hashtag …

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Marketing Ideas

10 Innovative Seasonal Marketing Ideas to Boost Sales During the Chinese New Year

The Chinese New Year is the perfect time for seasonal marketing. Chinese consumers spent around $149 billion in 2019, and the number is only on the rise with each passing year. Online marketing and seasonal advertising ideas will help you take advantage of the season and rake in the same profits that many big businesses …

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Brand Awareness, Social media

How to use Instagram filters to increase brand awareness

Instagram filters are one of the most popular features on social media. Currently, there are 500 million, and growing, active users on Instagram, most of whom are millennials. According to statistical data, one-third of these users use the online medium to buy something or the other. Here is another data – videos, on Instagram, lead …

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Collaboration Meeting Discussion Teamwork Technology Digital Advertising

Top Five Advertising Mega trends of 2020

Market trends can help shape an industry. It enables businesses to get a new viewpoint on how they should proceed. While many trends come and go in digital marketing and online advertising, some trends stay relevant. These advertising megatrends are used by businesses to help themselves grow and flourish.  If you are looking to upscale …

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Best Practices For Landing Page Optimization

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve your business results.   1. Create a fast and mobile-friendly site Users love fast sites. …

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Top 10 Campaigns of 2019

1. AJ Hackett Macau Tower Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been managing the daily postings of the TikTok account, including video editing and KOL …

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Leap Your Way To TikTok Campaign Success With NDN Group

For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for one single campaign. AJ Hackett Macau’s target audience is young people primarily from first- …

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Boundless Potential: Mobile Video Marketing

Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent 15 minutes on mobile video daily.  The figure is predicted to surge to 58 minutes by 2021, according to eMarketer. A recent study commissioned by Facebook Marketing Science found that mobile video ads drew attention …

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Facebook Streamlines Campaign Creation And Management

Earlier this year, Facebook announced changes to its Ads Manager and Business Manager to improve user experience. These changes include: Simpler design A more streamlined and cleaner Ads Manager interface has been introduced. Its simplified navigation features allow more space to manage ads and promote tools that help gauge ad performance.  Copy & paste functionality …

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