If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up, while customers are drifting further and further away from your business and brand. One big …
How is Digital Marketing Shifting from Fast to Slow? Read More »
We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands big or small are scaling fast and producing fun engaging content on their platform. You …
This year’s Earth Hour, where individuals and companies are encouraged to switch off lights for one hour, fell on 30 March 2019. While Earth Hour is a worldwide conservation event launched by WWF to raise awareness of climate change, it has become a marketing opportunity in recent years. Among the companies that took advantage of …
WeChat Pay is already a part of everyday life in China, a popular payment gateway supported almost everywhere – taxis, supermarkets, hospitals and even as a way to facilitate communication between judges and litigants in court cases. Following the launch of the Chinese official website with UX/UI design for our client AJ Hackett in 2018, …
Breaking Into China’s Tourism Market With WeChat Pay Read More »
F8, Facebook’s developer conference, took place on April 30 – May 1, 2019. During the keynote speech, CEO Mark Zuckerberg announced a number of updates to Facebook, Messenger, and Instagram, three of the world’s biggest social media platforms. Facebook New design Facebook will have a new, simpler design, highlighting groups and events. The Groups tab …
F8 Conference 2019: Connecting Businesses With Customers Read More »
Every day, a staggering 500 million Instagram accounts use Instagram Stories. Businesses are seeing positive results from their stories ads, so much so that according to figures provided by Instagram, 96% of US marketers planned to continue using them in the next six months, and half of the businesses around the world on Instagram created …
In the cutthroat business world, companies that do not catch up with the latest trends often find themselves left behind or even end up vanishing without a trace. In order to stay ahead of the game, it is imperative for companies to realize the importance of digital transformation and reshape their businesses accordingly. Apart from …
Rigid system, working in silos, going by the book used to be our impression of a typical workplace. Not anymore. In today’s world, you have to be agile, collaborative and operate like a Decentralised Autonomous Organisation in order to scale your business and truly optimize. Increased interconnectivity means that we increasingly have the technological means …
Online advertising in China has recorded revenue of close to US$21,921 million in 2019, according to Statista. With the demise of print media seeming inevitable, the popularity of online advertising shows no sign of stopping. Splash ads are a type of streaming advertising — currently the most popular form of online advertising. A splash ad often …
Advertising is more than how much money you spent; it’s about reaching out to the right audience at the right time. Earlier in March, McCafé owned by Mcdonald’s piloted coffee delivery service in Hong Kong, exclusively available on the McCafé App. We’ve helped our client to launch a large-scale advertising campaign on social media with …
Grand Debut Of Coffee Delivery Service With Geo-Targeting Read More »
