tips and tricks

A group of award-winning young people talking in front of a building in Hong Kong.

5 Secrets of Viral Marketing to Millennials 2017

by Raymond Lam|03 April 201721 June 2023|Content Marketing, Social Media, Tips & Tricks

The Millennials is the trillion-dollar market that most brands are dying to attract. However, marketing to Millennials is tricky and is something that every marketer struggles with. Here we give you five secrets to what Millennials want that would help...

A man is holding an award-winning sign that says customer journey.

How to action Customer Journey Analytics?

by Ivy Yeung|13 February 201721 June 2023|Big Data, CRM & Marketing Automation, Data Management, Digital Transformation, Social Media, Tips & Tricks

The desire to understand customer journey can lead marketers and business owners to search for more effective methods in their marketing strategies to increase in sales and customer satisfaction. In accordance to Thunderhead Blog and some researches, Customer Journey Analytics (CJA) will...

A cloudy pier over the ocean in Hong Kong.

10 Best Holiday Social Media Campaigns

by Raymond Lam|31 December 201621 June 2023|Content Marketing, Social Media, Tips & Tricks

The end-of-year holidays are great time, not only for the shoppers but also for the businesses as this provides an ideal time to grow your following, boost sales, and increase engagement. This is the best time to unleash your innovation...

Chinese lanterns with the words mid autumn festival and 10 seasonal advertising ideas for Hong Kong's digital marketing.

10 Seasonal Advertising Ideas You Can Use: Mid-Autumn Festival

by Raymond Lam|12 September 201621 June 2023|Content Marketing, Digital advertising, Online to Offline, Social Media, Tips & Tricks

Mid-Autumn festival is fast approaching and as marketers, it is the perfect time to capitalize on the holidays. Regardless of industry, some creativity is all it takes to make your brand relevant to the upcoming festival. Take inspiration from the...

4 practical use cases for digital marketing automation.

4 Practical Use Cases for Marketing Automation: Here’s How It Works

by Raymond Lam|31 August 201621 June 2023|CRM & Marketing Automation, Marketing Technology, Tips & Tricks

Not using marketing automation today is a crippling setback for businesses. Marketing automation helps your small business tap right into the power of technology, and systematize lead generation. For business owners continuously strapped for time, cash, and resources, it’s a...

A set of award-winning testing tools for SEO in Hong Kong.

3 Mins Crash Course on UX/ UI

by Raymond Lam|10 August 201621 June 2023|Tips & Tricks, UX/UI

You think your users will use what you just built? Hold on a sec.. it might not be as easy as you think. To design the best product customers like, these are the four major steps you need to work...

Award-winning digital marketing techniques for growing viral on social media.

How to Go Viral on Social Media?

by Raymond Lam|26 July 201621 June 2023|Social Media, Tips & Tricks

Going viral (for the right reasons) is the dream for many businesses who use social media marketing. The idea of your content reaching thousands or even millions of people for free or for very little investment is so exciting. You might...

Award-winning guide on 5 steps to effectively manage a social media crisis.

5 Steps on Managing Social Media Crisis

by Raymond Lam|20 July 201621 June 2023|PR & Events, Social Media, Tips & Tricks

Do you have a social media crisis plan? Most businesses do not and that can lead them vulnerable to big problems. In social media, anything can spread like wildfire and even the smallest misstep can turn into a huge debacle....

4 award-winning SEO questions your boss will ask about digital marketing in Hong Kong.

4 Questions Your Boss is Going to Ask You About Digital Marketing

by Raymond Lam|20 July 201621 June 2023|Digital Transformation

Anyone in business knows the higher up you get in a company, the less it is about the little details and more about the digital strategy. But when it comes to digital marketing, many companies want to hear what the return...

A person in Hong Kong utilizing digital marketing strategies and SEO techniques while working on a laptop and cell phone at a white table.

5 Successful Content Marketing Cases 2016 (Hong Kong)

by Raymond Lam|12 July 201621 June 2023|Content Marketing, Social Media, Tips & Tricks

Pokémon GO is taking the world by storm, especially among the younger segment. People are hanging out on streets and even travelling around the city to collect different Pokémons. As a marketer or Entrepreneur, how can you ride on the success...

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