The Millennials is the trillion-dollar market that most brands are dying to attract. However, marketing to Millennials is tricky and is something that every marketer struggles with. Here we give you five secrets to what Millennials want that would help with your viral marketing campaign. Valuable Unique Experiences No longer is having the latest products …
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The desire to understand customer journey can lead marketers and business owners to search for more effective methods in their marketing strategies to increase in sales and customer satisfaction. In accordance to Thunderhead Blog and some researches, Customer Journey Analytics (CJA) will be the one of the main focus for marketers in 2017. Why is that? …
The end-of-year holidays are great time, not only for the shoppers but also for the businesses as this provides an ideal time to grow your following, boost sales, and increase engagement. This is the best time to unleash your innovation and launch a marketing social media campaign to engage more visitors to your business and …
Mid-Autumn festival is fast approaching and as marketers, it is the perfect time to capitalize on the holidays. Regardless of industry, some creativity is all it takes to make your brand relevant to the upcoming festival. Take inspiration from the following 10 seasonal advertising ideas that have worked for these companies. 1. Starbucks coffee mooncakes: A …
10 Seasonal Advertising Ideas You Can Use: Mid-Autumn Festival Read More »
Not using marketing automation today is a crippling setback for businesses. Marketing automation helps your small business tap right into the power of technology, and systematize lead generation. For business owners continuously strapped for time, cash, and resources, it’s a blessing. IDC group, in fact, opines that if you don’t use marketing automation, you are …
4 Practical Use Cases for Marketing Automation: Here’s How It Works Read More »
You think your users will use what you just built? Hold on a sec.. it might not be as easy as you think. To design the best product customers like, these are the four major steps you need to work on. 1. RESEARCH “What you think does not really mean what users would think.” Fully …
Going viral (for the right reasons) is the dream for many businesses who use social media marketing. The idea of your content reaching thousands or even millions of people for free or for very little investment is so exciting. You might have heard of lots of viral marketing cases, but there is no exact strategy …
Do you have a social media crisis plan? Most businesses do not and that can lead them vulnerable to big problems. In social media, anything can spread like wildfire and even the smallest misstep can turn into a huge debacle. It’s always best to be prepared ahead of time and have a plan for how …
Anyone in business knows the higher up you get in a company, the less it is about the little details and more about the digital strategy. But when it comes to digital marketing, many companies want to hear what the return on investment, how it is helping the business, and why they should continue to …
4 Questions Your Boss is Going to Ask You About Digital Marketing Read More »
Are you relying on content marketing to build brand awareness and nurture leads on social media? Have you observed that the organic reach of your Facebook page is decreasing recently? With the new Facebook algorithm, corporate Facebook pages averagely get only 2% of organic reach for their posts (Hubspot). In order to win the game, …
5 Successful Content Marketing Cases 2016 (Hong Kong) Read More »
