Ticket to Powerful Travel Marketing

Travel marketing is about providing an outlook for escape and adventure. Taking to social media, marketers make sure to achieve the following in one single entry — it should entertain potential travellers, inform them about something new and most of all, incite anticipation. From our collaboration with Tourism Australia, we’ve garnered some tips on prompting …

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Internet Changes Course for Marketing in China

As disposable income increases, people’s purchasing habits tend to shift beyond basic needs. And in this century of information explosion, a generation of young people in China, who were born when the Internet was already around, are displaying unique and highly-individualised preferences and interests, providing marketing opportunities that never existed before. Clothing Domestic clothing brands …

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