Marketing Automation enhances customer engagement

5 Ways to Leverage Marketing Automation

With the advent of marketing technology, increasing customer engagement has been made a tad bit easier. Marketing automation has played a significant role in enabling companies to provide a better customer experience to their leads and acquire long-lasting loyal customers.  Marketing automation available on content marketing platforms has also enabled businesses to retain their customers, …

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Weibo is back and stronger than ever!

Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the hearts of users in the fast-evolving internet ecosystem. Optimistic figures of performance were recorded in …

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Digital Marketing Prediction 2018

Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able to help. #1: Instagram   If you still haven’t jumped on the bandwagon, you really should. It is a good way to get brand awareness and grow followers. Across the globe, there are over 800 …

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