With the advent of marketing technology, increasing customer engagement has been made a tad bit easier. Marketing automation has played a significant role in enabling companies to provide a better customer experience to their leads and acquire long-lasting loyal customers. Marketing automation available on content marketing platforms has also enabled businesses to retain their customers, …
Articles on content marketing will tell you that strong promotional messages drive your customers away. But is that really the case? Yes, social media was first created for socialising. But as the years past, more users began to use it as a tool to look for information, connect with their favorite brands and discover new …
Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the hearts of users in the fast-evolving internet ecosystem. Optimistic figures of performance were recorded in …
Are you wondering how social media marketing will change this year? Need some fresh ideas? This article might be able to help. #1: Instagram If you still haven’t jumped on the bandwagon, you really should. It is a good way to get brand awareness and grow followers. Across the globe, there are over 800 …
