UI/UX plays a significant role in any brand’s success. It can help you reach new heights but only if you deliver a good service. This article takes you through the latest UI/UX trends and its benefits to help you understand it better. What is the difference between UX and UI design Both mobiles and desktops …
Explore the Importance of UX/UI Design in Customer Interaction Read More »
Artificial Intelligence is one of the most popular emerging technologies. AI chatbots are transforming the customer experience in unexpected ways. In this article, you will learn how chatbots enhance customer experience and key benefits of using chatbots for your business. How AI chatbots interact with customers Artificial Intelligence is one of the most popular …
1. AJ Hackett Macau Tower Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been managing the daily postings of the TikTok account, including video editing and KOL …
What is a chatbot and how to use it for business? The development of artificial intelligence is now in full swing and chatbots are only a splash on a huge wave of progress. Nowadays, the number of people using messaging apps namely WhatsApp and Slack Skype is soaring, Facebook Messenger alone has more than 1.2 …
What is a Chatbot and How to Use It for Business Read More »
What is geo-targeting Location-based technology – namely location data, geo-targeting and geofilters – is opening up a world of possibilities for marketers. Yet it is also complicated as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important “geo” concepts to provide a better understanding …
Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at the moment they need it. Customers expect relevant content in relation to what they’re doing …
How Digital Transformation is Enhancing Customer Experience Read More »
Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer experiences to meet ever-changing market demands. Digital transformation is imperative for all businesses, from the …
For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for one single campaign. AJ Hackett Macau’s target audience is young people primarily from first- …
Leap Your Way To TikTok Campaign Success With NDN Group Read More »
Just when you think by now surely all companies have mastered their digital transformation, a recent report by Forrester Consulting suggested otherwise. A mere 5% of organizations said they had successfully made digital an advantage over their competitors. What does a business have to do to become one of those five percenters? “First and foremost, …
The C-Suite talk: Achieve success at Digital Transformation Read More »
If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up, while customers are drifting further and further away from your business and brand. One big …
How is Digital Marketing Shifting from Fast to Slow? Read More »
