MWC Barcelona: Mobile Innovations to Watch in 2019

MWC Barcelona, previously known as Mobile World Congress, takes place every February in Barcelona. It is the world’s largest mobile technology exhibition in the world. Themed ‘Intelligent Connectivity’, this year’s event focused on the high-speed 5G networks, as well as new smartphones, robots and other Internet-connected devices. Welcoming more than 100,000 attendees on 25-28 Feb …

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How can Marketing Automation help to define 'Customer Journeys'

How can Marketing Automation help to define ‘Customer Journeys’

What is Integrated Marketing Stack? In the coming year, an increasing number of businesses are looking at new integrated marketing automation system – Integrated Marketing Stack in order to look into “customer journeys” in order to understand their customers’ needs, allowing possibilities for their businesses to re-position themselves in the market. By understanding their customers’ needs, business …

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What Is User Experience Design? Interview our UX/UI Designer, Emily Cheung!

1. For the people who don’t know about User Experience, could you please give us a short introduction? User experience is how you feel when you interact with apps, websites, gadgets and brands, and a UX designer’s role is to optimize this interaction. What apps do you love and why? Is it because of the …

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Design Process for UX

Our Design Process for UX & UI

Our Process I. Descriptive and market analysis – Determine the main goal of the system (the activity that it is intended to support) – Competitive/ market analysis (map out functions and features as comparisons) II. Field study and determining requirements – Conduct small field study to determine system concepts and proposed tasks – Customer journey …

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