A Quick Guide to Instagram Story Ads

According to Instagram statistics, one-third of the most viewed Instagram Stories are generated by businesses. Also, one in five Stories receives a direct message from its viewers. This is how promising it is to place Ads on this popular feature that rolled out in 2017. Steadily maturing into a channel of its own, Instagram Stories …

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How Should Brands Utilise IGTV?

Instagram has released IGTV, its sibling application on 20th June, 2018. The app recognises all users as creators, encouraging us to visualise our ideas and thoughts through long-form videos by phone. IGTV allows creators to make vertically-oriented videos as short as 15 seconds, and as long as an hour (exclusive to larger accounts). Creators are …

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