Leap Your Way To TikTok Campaign Success With NDN Group

For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for one single campaign. AJ Hackett Macau’s target audience is young people primarily from first- …

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Boundless Potential: Mobile Video Marketing

Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent 15 minutes on mobile video daily.  The figure is predicted to surge to 58 minutes by 2021, according to eMarketer. A recent study commissioned by Facebook Marketing Science found that mobile video ads drew attention …

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Latest Creative Tools NDN Group

The Latest Social Media Creative Ad Tools

If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from.     What’s more, seasonal stickers and templates are now available in the Effects tab to help “freshen up” your …

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Douyin TikTok Marketing Debut in Hong Kong

We are thrilled to announce NDN Group’s latest partnership with GELOS to introduce Douyin (抖音) TikTok marketing to Hong Kong. It is a short video app that has 500 million monthly active users and 250 million daily active users. Brands big or small are scaling fast and producing fun engaging content on their platform. You …

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How to Pull Off a Seasonal Campaign

Retail businesses around the world love Christmas. Many brands choose to pull off an online campaign dedicated to the festive season, seeing this as a huge marketing opportunity to make noise and drive sales. This article will explore how an all-round professional production can help your business take advantage of seasonality. This Christmas, New Digital …

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The Art of Storytelling in Marketing

Extra Mile Hong Kong is a community investment project aiming to provide youngsters with a local working holiday, taking advantages of the gap year to learn about different career opportunities at the Airport. Having great interest in aviation, Molly is one of the lucky Working Holiday@Lantau participants to intern at the Hong Kong Business Aviation …

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Storytelling with Video Marketing

The directorial debut of screenwriter Sunny Chan Wing-sun, Men On The Dragon won over hearts at the theatre this summer with a life-affirming Hong Kong tale. The film follows four telecommunications employees as they embrace challenges at work and in life, and move forward as their better selves. The movie’s portrayal of spirited members of …

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How Should Brands Utilise IGTV?

Instagram has released IGTV, its sibling application on 20th June, 2018. The app recognises all users as creators, encouraging us to visualise our ideas and thoughts through long-form videos by phone. IGTV allows creators to make vertically-oriented videos as short as 15 seconds, and as long as an hour (exclusive to larger accounts). Creators are …

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Up your Instagram Game with Stories

With more than 300 million users active every day on Instagram Stories, it’s safe to say that this feature is laden with marketing opportunities. As the relatively new function opens a new world to online marketers, it’s important to know tips on telling compelling stories that can elevate your business. Instagram Stories is a great …

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