Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

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For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer experience and choice. While physical banking will still hold a place for brand presence throughout …

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Top 10 Campaigns of 2018

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1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production, website SEO, media planning that covers display, programmatic and search, HTML5 banner ad as well …

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How AI and Blockchain are Pushing Brands to the Next Level

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Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their message to passive listeners. This is no longer the case with the help of artificial …

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Zero to One: Digital Marketing Integration

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There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts from nothing. It requires a focus on brand-building strategies across platforms implemented with significant technical expertise. From September onwards, we have been assisting Blue, Hong Kong’s first digital life insurer, in unfolding its first-ever digital …

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