Luxury brand watches

Weibo’s Comeback Lures Luxury Brands and their Fans

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With its recent reforms, Weibo is becoming more versatile in adapting to a myriad of digital marketing campaigns for luxury brands. Luxury brands accounts are key players leveraging their exposure on the popular platform, with a total of 55.67 million fans and 13.6 billion feeds created as of October, 2017. Here is why Weibo is …

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Weibo is back and stronger than ever!

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Since the launch of WeChat a little less than seven years ago, Weibo has been fighting a tough fight for users and exposure. But towards the end of 2017, the Chinese social media giant regained momentum and won back the hearts of users in the fast-evolving internet ecosystem. Optimistic figures of performance were recorded in …

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