Marketers should always stay ahead and anticipate consumer needs. It’s especially true during the holiday season, which is considered the prime time for advertising on Facebook. We’ve garnered a few tips on maximizing brand’s advertising efforts on Facebook. See if they can inspire your strategies for the busiest shopping season.
1. Feel the warmth
For marketers, the holiday season is a battlefield. You don’t want to waste your precious ad spend on those who are not likely to be interested in your products and services. This is where Facebook Custom Audiences comes in handy. It can help identify the warm audiences who have interacted with your business in the past to be used for better audience targeting. If you are already using the tool, make sure it is up to date with your latest customer information.
2. Schedule in Advance
According to the NRF 2017 Holiday Shopping Behaviour Survey, nearly half of consumers begin their holiday shopping before November starts. So you may want to start your promotion earlier in Q4. Also, if you are used to booking campaigns at the last minute, time to push things forward, at least for the holiday season. The Facebook knowledgebase states that manual approval during the peak holiday season can take 48 hours.
3. Active checking
Prime time for advertising also means higher cost-per-click rates. It is foreseeable that you will be spending more than your normal budget, thus you will reach your ad account spend limit sooner than usual. Not raising the bar in time may result in campaigns turning off until the ad account balance is settled. Apart from keeping a close eye, you can use the Facebook Ads budget calculator to identify the best budget so you can reset it in advance.
If you want to learn more about ad placement in the coming months and the Facebook tools involved, feel free to drop us a line so we can take you through everything you need to know!