User Experience

The significance of UX design in digital marketing and SEO in Hong Kong.
Explore the Importance of UX/UI Design in Customer Interaction
UI/UX plays a significant role in any brand’s success. It can help you reach new heights but only if you deliver a good service. This article takes you through the latest UI/UX trends and its benefits to help you understand...
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Top 10 digital marketing campaigns in Hong Kong.
Top 10 Campaigns of 2019
1. AJ Hackett Macau Tower Following our brand-building effort on WeChat and Weibo previously, we’ve helped the bungee and adventure sports operator to launch an account on popular live-streaming app TikTok, achieving up to 1.9 million exposures. Besides ad promotions, we’ve been...
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What is an award-winning chatbot and how to use it for digital marketing in Hong Kong?.
What is a Chatbot and How to Use It for Business
What is a chatbot and how to use it for business? The development of artificial intelligence is now in full swing and chatbots are only a splash on a huge wave of progress. Nowadays, the number of people using messaging...
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What is geo targeting in SEO?
What is Geo-targeting
What is geo-targeting Location-based technology – namely location data, geo-targeting and geofilters – is opening up a world of possibilities for marketers. Yet it is also complicated as new capabilities and use cases seem to emerge every day. With the goal...
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How is digital transformation in Hong Kong enhancing customer experience with award-winning digital marketing strategies?
How Digital Transformation is Enhancing Customer Experience
Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at...
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What is digital transformation in Hong Kong's award-winning digital marketing?
What is Digital Transformation
Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer...
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From zero to hero in the award-winning SEO industry of Hong Kong.
How is Digital Marketing Shifting from Fast to Slow?
If you have been in the digital marketing space long enough, you will start to realize that many of your digital marketing strategies are not as effective as 5-6 years ago. Conversion rates have gone down, media spending went up,...
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Award-winning vibe virtual insurance and banking experience in Hong Kong.
All-In-One Digital Revamp For Financial Services
Virtual banking is nothing new. It started to gain recognition 20 years ago in the West and soon later in Asian countries like Japan and China. In late March 2019, Hong Kong issued the city’s first-ever virtual banking licenses. Still,...
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Award-winning digital marketing for McDonald's in Hong Kong.
More than an Ad, Greater than a Sales Machine
The term “cognitive” is essentially referring to cognition and intelligence. But what does cognitive have anything to do with advertising? Is it possible to earn money directly with an online ad? Here are a few showcases to understand the buzzword...
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An award-winning man utilizing SEO for digital marketing purposes, while looking at his phone with the text monetize micro moment.
Micro-Moment: The Golden Window With Your Target Audience
Gone are the moments when we would find ourselves staring blankly into space while waiting for takeout or riding a bus. With a smartphone in hand, people often use these brief moments to compare prices, read product reviews, or simply...
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