Our Design Process for UX & UI - New Digital Noise

Our Design Process for UX & UI

A laptop with the words ux flow on it, utilized in digital marketing.

Our Process

I. Descriptive and market analysis

– Determine the main goal of the system (the activity that it is intended to support)

– Competitive/ market analysis (map out functions and features as comparisons)

II. Field study and determining requirements

– Conduct small field study to determine system concepts and proposed tasks

– Customer journey mapping (determining at each step how user will come in contact with the system)

– Define system requirements

– Brainstorm design alternatives that meet the requirements

II. Prototyping and experiment design

– Create low-fidelity prototype

– Pilot study and test prototyp with a few main groups of users

– Iterations, create medium fidelity from results learned from preliminary research

– Conduct cognitive walkthroughs/ usability testing (set up scenarios to test users on a list of realistic tasks)

– Heuristic evaluation

III. Analyze results

– Gather all results and do iteration and improvements on medium fidelity prototype

– Confirm medium fidelity prototype by testing with actual potential users and seeing minimal confusions

IV. High-fidelity implementation (iterations)

– Keep iterating and updating as the system roll out (being sustainable by constantly improving)

We are ready to help you design the perfect User Experience for your business. No matter what your needs are, we love to hear new perspectives.

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