What Is SEO and Should You Care? - New Digital Noise

What Is SEO and Should You Care?

Learn about the significance of SEO and its relevance in digital marketing.

Consider this: Google clocks over 2.3 million searches per second and it accounts for a brain-numbing 100 billion searches each month. (Mashable)

Over 60 trillion web pages are indexed on Google at the time of this writing and is expected to grow by the time you read this.

Guess what users are searching for? What did you think accounts for more than 75% of those 100 billion search instances each month?

Your customers are looking for you.

Google search (along with Bing) is where most users start looking for solutions to their problems.

The searches could be as follows:

“California rentals”

“Financial Advisors in Kentucky”

“restaurants in downtown Chicago”

You get the idea, don’t you?

Search Engine Optimization is the art (and science) of optimizing your webpages in such a way that your website gets found when your users begin searching on Google using keywords that are relevant to your business.

So, if you were a realtor in Chicago and if your core business was to help clients sell or buy their homes, you’d optimize your website for any of the following keywords:

“realtor Chicago”

“rentals in Chicago”

“Houses for sale in Chicago”

You’d have more keywords, depending on your business.

Should You Care about SEO?

Google tries to show search users the most relevant, timely, and appropriate results (in the form of web pages) for the searches they make using Google’s search engine, to begin with. Organic search results are trusted and Google tries to match users’ intent as they type in what they are looking for.

If what they type in has something to do with your business, it only makes sense to show up.

For example, take this single keyword phrase “Houses for sale in Chicago”. As on June 2016, take a look at the search volume for that keyword string below.

A award winning graph displaying the number of website visits in Hong Kong.

We guess you don’t need any more convincing as to why you should bother with SEO with more than 2.25 million people looking for real estate related searches in Chicago area.

That’s just an example. No matter what business you run, there are people looking for you every single second.

How to Get SEO right?

As of today, SEO isn’t a separate channel from the rest of digital marketing practices. Search optimization for your website no longer depends only on keywords. In fact, it depends mainly on:

  • The quality of your content
  • The extent of optimization for each page of your website.
  • Mobile-friendliness of your website design.
  • How frequently you publish content [on your blog?]
  • How fast does your website load? [Hint: anything that takes more than 3 seconds to lead is disastrous for your business]
  • How many other websites “link back” to your website? [press releases, other influencers pointing to your website, your customers talking about you on their personal blogs, etc.

SEO is no longer about submitting your website to website directories, keyword stuffing, writing baseless and nonsensical content hoping to get indexed and be found.

Search optimization has evolved over time and a lot goes in to get your website found in search results.

Do you care enough about your SEO? How do you go about optimizing your website for SEO?

Contact us if you want some result-oriented ways to gain traffic through SEO! Contact us.

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