For overseas brands, tapping into China’s vast potential market requires a thorough understanding of its indigenous social media ecology. This prompted the collaboration between extreme sports pioneer AJ Hackett and New Digital Noise, where we help its Macau Tower centre build presence on two of the country’s hugely popular platforms — Weibo and WeChat.
Originated from New Zealand, AJ Hackett offers unique adventures for thrill seekers around the world. Challenges like Skyjump, Skywalk and Tower Climb are available at the AJ Hackett Macau Tower, with Bungy Jump the most sought after.
Relatively new to China, the extreme sport is in need of endorsements and reviews. This led to our next move — seeking partnership with local Key Opinion Leaders (KOL). Each armed with a community of supporters, these influencers are shaping the taste and consumer behavior of millions online through original content. On top of that, a once-in-a-lifetime experience is always the most gripping when you tell it first-hand.
Next, we are working on facilitating customers to make quick mobile payments with Alipay and WeChat Pay. With the emergence of E-commerce, Chinese citizens are very used to paying their bills by simply scanning QR codes on their smartphones. In 2017, Alipay and WeChat Pay took up 54% and 40% of total mobile transaction value respectively.
Apart from improving customer experience with seamless transactions, WeChat Pay users will be prompted to follow the AJ Hackett WeChat account, allowing the brand to strengthen its connection with the customer. Looking for comprehensive digital marketing strategies in China? Feel free to talk to us!
