Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function — WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve expanded payment gateways for AJ Hackett, a bungee pioneer based in New Zealand with this build-in function.
Traditionally, WeChat official account is a business platform dedicated for content marketing only, while payment requests would be directed to external websites. With this mini-program embedded in our client’s account, users can now purchase admission tickets directly within the app while browsing creative content. In other words, we’ve achieved content marketing and e-commerce in one single platform. This equates to elevated customer experience and extra revenue to the business.
More about WeChat Mini Program
WeChat Mini Programs are considered to be “sub-applications” operating within WeChat, allowing access to web apps without the need to leave the main app.
The mini-programs can serve four main purposes, including e-commerce, utility, mini-games and news. More advanced features are available such as geolocation, task management, coupon redemption, etc.
The Main Benefits of Mini Programs for businesses
-Massive user base
As announced on 15 May 2019, WeChat Monthly Active Users in Q1 2019 has exceeded 1.1 billion
-Less expensive than traditional apps
Mini programs cost less to develop due to its reduced size and complexity. It also runs smoother and faster.
-Easy access to various functionalities
Users gain quick access via multiple entry points without prior installation, such as scanning QR code, direct message or searching nearby programs.