The automotive industry has historically focused their resources on traditional marketing and retail experience. But automakers and dealers are quick to recognise the importance of a digital presence. New Digital Noise has been assisting one of them to reach and influence this digitally-savvy generation of car buyers.
Zung Fu is an exclusive Mercedes-Benz dealer in Hong Kong. Since April 2018, our team has been responsible for the company Facebook page’s daily operation and content creation.
Facebook is hugely important for the automotive industry to connect with car buyers. According to the CMO council, 84% of car shoppers are on Facebook, and 24% of them have referenced Facebook in their purchasing process.
Potential consumers in Hong Kong are actively seeking out car information on the internet. But at the end of the day, they’ll still buy in person. Our goal with Zung Fu is to build brand loyalty and getting car shoppers into the showroom through engaging content, social advertising and online videos.
Video was a key automobile marketing trend in 2017 and it will continue to dominate social media in 2018. Our video production is well on its way to completion. It aims to showcase specific car features while establishing Zung Fu as the go-to place for Mercedes-Benz shoppers in Hong Kong. Please stay tuned!