Social media has taken on a life its own over the last few years. The trends change every day. Considering that social media was first designed as a means to connect users with each other, connect with old friends, or engage with family. And now it has become a way for businesses to interact with their customers in a more personalized manner.
In the modern world, customers are searching for businesses on the internet. This is happening before they ever stop into the store. When a business does not have a digital presence they will quickly turn to a competitor for the service.
Customers are also known to avoid a business with an out-of-date social media presence. This can often happen when a business takes on too many social media channels without realizing the amount of time it takes to maintain them.
Having an up-to-date social media presence is so important to business success. Because of this, more companies are turning to outsourced social media management through digital marketing agencies. But what can an agency really offer?
1. An Agency Offers a Social Media Management Strategy
As a business, you have many different strategies to worry about. Maintaining a social media strategy doesn’t have to be one of them. With the experience of working with clients on different types of campaigns, an agency can develop a strategy that works for your business. A marketing agency also has the experience of working with many different platforms so they can talk you through the right ones for you.
A social media marketing strategy can be customized to your industry’s needs. It can also look at your target audience. This is important so that you are getting the best return on your investment.
2. An Agency Offers Knowledge
Staying up-to-date with social media trends is not always easy for businesses. We know you have other priorities to focus on. New social media platforms are always emerging. A digital marketing agency can help your business stay current and relevant by managing your platforms to the latest trends. An agency is also able to make new platform recommendations based on the current information.
3. An Agency Can Give You Back Time
Estimates say that you should plan to spend several hours a month managing each of your social media platforms. That means even if your business is just on Twitter and Facebook, you should plan to spend at least 10 hours a month on basic maintenance of your channels. When you consider adding in YouTube and Instagram, the hours really start to add up. Not every business has the time to manage all of these platforms themselves.
4. An Agency Can Develop Personalized Content
Working with an agency allows your business to determine how you want your content completed. Do you want to have a monthly content calendar that highlights regularly scheduled posts? This can is an efficient way to maintain your accounts and reduce cost. However, if you are looking for a more personal touch content should be developed more frequently. For this reason, a digital marketing agency allows you to talk through different options before deciding on what will work best for your business.
After settling on a time strategy, an agency will design content with your customer acquisition strategy in mind. Customers want to see personalized content that was designed with their interests, likes, and feelings in mind. An agency has the knowledge to understand different customer personas.
5. An Agency Can Offer Advanced Analytics and Monitoring
Many businesses want to see a return on investment (ROI) and don’t necessarily believe they can see that from social media. But proving digital success comes in many forms.
An agency is able to take complex analytical reports and turn them into user-friendly documents. They can make these easy for your business to understand. Having someone monitoring your accounts allows you to be able to call and find out in real-time how your accounts are doing. What are the stats for your posts? Are you gaining new followers? Along with many other categories of information.
As part of an agency’s package, you also gain someone monitoring the latest trends in your industry so that your accounts are ready to tweet or post when something breaks. This could be something like a major research finding or a current event.
A marketing agency can help take your online marketing to the next level. Social media management is something that many businesses are considering outsourcing. If you are ready to get started interacting with your customers online, Contact us to handle all of your social media management needs so that you can focus on running your business.