BUPA Connected Care Expo - BLUA HEALTH

Revolutionizing Health Engagement with AI-Powered Avatars

BUPA Connected Care Expo: Combining Health, Technology, and Engagement

BUPA’s Connected Care Expo showcased the innovative use of AI-powered holograms to bridge the gap between health and technology. Set in the bustling Fashion Walk, Causeway Bay, the campaign featured two dynamic AI avatars—DJ Ah Jeng and a BUPA Representative—engaging pedestrians with interactive health Q&A sessions and guiding them to the expo on Kingston Street. At the expo, another AI avatar transformed customer interactions by acting as a multilingual sales representative, providing detailed information about BUPA’s coverage and products in both English and Putonghua. This campaign highlights the future of brand engagement, where cutting-edge AI technology creates personalized, immersive experiences that leave a lasting impression.

BUPA’s Connected Care Expo showcased the innovative use of AI-powered holograms to bridge the gap between health and technology. Set in the bustling Fashion Walk, Causeway Bay, the campaign featured two dynamic AI avatars—DJ Ah Jeng and a BUPA Representative—engaging pedestrians with interactive health Q&A sessions and guiding them to the expo on Kingston Street. At the expo, another AI avatar transformed customer interactions by acting as a multilingual sales representative, providing detailed information about BUPA’s coverage and products in both English and Putonghua. This campaign highlights the future of brand engagement, where cutting-edge AI technology creates personalized, immersive experiences that leave a lasting impression.

Pathways to Success

Interactive Health Education

Engaged pedestrians with fun, interactive Q&A sessions on healthy behaviors via AI Avatar DJ Ah Jeng.

Seamless Multilingual Assistance

Facilitated conversations about BUPA products in both English and Putonghua through the sales representative AI avatar.

Enhanced Customer Experience

Directed interested visitors to the expo and retail store, offering QR code-enabled maps for seamless navigation.

Objectives

Revolutionize Art Engagement

Transform traditional 2D art into interactive, immersive experiences.

Promote BUPA’s Coverage and Products

Ensure seamless communication about product offerings in a multilingual, engaging format.

Drive Footfall to the Expo and Retail Store

Leverage the unique hologram experience to increase attendance at the Connected Care Expo and attract new customers to BUPA’s retail store.

Solutions

AI Avatars in Action

Deployed DJ Ah Jeng to interact with pedestrians, answering health-related questions and drawing attention to the Connected Care Expo.

Sales Representative AI Avatar

Enabled smooth, multilingual product discussions about BUPA’s coverage options, enhancing customer understanding and engagement.

Integrated Navigation via QR Code

Streamlined the journey from interaction to action with QR code-enabled maps, guiding customers to the retail store nearby.

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