Hang Seng Bank Father's Day Campaign

In a quest to reimagine the celebration of Father's Day, Hang Seng Bank embarked on an innovative journey. Over 100 staff members were invited to share their heartfelt moments with their fathers, setting the stage for a truly unique celebration. Through the transformative lens of AI technology, these cherished memories were rekindled, bringing a fresh and innovative perspective to the Father's Day festivities. Hang Seng Bank recognized the need to breathe new life into the conventional Father's Day celebration. By harnessing the potential of AI technology, the bank created a captivating video that captured the essence of these heartfelt narratives, adding a layer of depth and emotional resonance to the celebration.