FWD - Website Design for FWD Agent Portal
Revitalizing the Agent Assistant Platform for Seamless Agent Experience and Enhanced Efficiency through Website Design
Reinventing the Agent Experience with FWD Agent Portal
Pathways to Success
Objectives
Streamline Workflows & Processes
Utilizing journey mapping, intricate user flows were captured, refining the flow and updating the UI design to align with FWD’s goals for heightened agents’ satisfaction.tal marketing services and Xiaohongshu marketing.
Align UI Design with Global Standards
Acknowledging inconsistencies with the global app, a layout revamp prioritized user-friendly interactions, meeting objectives for seamless alignment with the FWD’s global application.
Boost Adoption Rates Strategically
Executing a comprehensive UI overhaul with a focus on tablet optimization aimed at enhancing usability. Objectives include improving UX across computer and tablet touchpoints, and striving for a 15-20% increase in platform usage among agents.or the specialized Coffee Agenda experience.
Solutions
In-Depth UX Workshops and UX Research
Comprehensive UX workshops and UX research yielded pivotal insights, laying the foundation for our strategic solution approach.
Tablet-Centric UI/UX Design
Prioritizing the tablet, the primary device for agents, our UI design focused on optimizing the platform’s accessibility and functionality.
Creation of a Comprehensive Style Guide
We developed a style guide crucial for future enhancements, ensuring consistent design across the project. This guide guaranteed design coherence, even with diverse contributors involved.
