FWD - Website Design for FWD Agent Portal

As a leading website marketing agency in Hong Kong, we identified opportunities to optimize the existing FWD Agent Assist portal. Through user research, feedback and analysis of the web user journey, it was clear the original design had usability issues that hindered agent productivity. The UI lacked intuitive navigation and functionality did not adequately support workflows or the web user journey. To address these challenges and better serve FWD agents, we embarked on a comprehensive redesign project. As a website marketing agency in Hong Kong, our dedicated UX team conducted in-depth analysis to fully understand agent pain points, and requirements and revise the web user journey. With revised user journeys and an enhanced UI, we aimed to streamline processes, optimize the web user journey and make client data management effortless. The revitalized FWD Agent Assist portal resolves previous limitations through thoughtful reimagining. Agents can now seamlessly access the tools and information needed to deliver superior service along an improved web user journey.