Cigna HK - Medical Insurance Website
Empower healthier living through Cigna Smart Health—a website platform redefining healthcare engagement.
Cigna HK - Medical Insurance Website
Pathways to Success
Objectives
Educate Customers on Health Topics
Deliver valuable insights through enlightening SEO blog articles, empowering customers with knowledge on health conditions, wellness, and medical advances for a healthier lifestyle.
Forge Trust and Health Expertise
Consistently provide high-quality blog content to position the insurance company as a trusted source of health expertise. Elevate brand credibility, strengthen customer relationships, and drive increased site engagement.
Optimize Visibility and Audience Reach
Create compelling health content to enhance the site’s organic search rankings. Propel qualified traffic to the site and sales pages, maximizing visibility and conversion opportunities. healthy lifestyle.
Solutions
Targeted UX Design Workshop with Cigna Team
Conducted an exclusive UX workshop with the Cigna team, crafting detailed personas and mapping the Web User Journey. This shaped nuanced pillars for Smart Health blog content, aligning the platform with diverse user demographics for personalized health engagement and an enhanced user experience.
Build User-Centric Web Design & Seamless CMS Implementation
Forged a user-friendly website structure with a visually appealing web design. Developed a robust content management system for seamless updates, enhancing user experience
Crafting Engaging Content with SEO Optimization
Crafted engaging blog posts that seamlessly blend health and lifestyle, transforming readers into clients. Boost search visibility through strategic SEO optimization.
