Maxim Group x 7-Eleven Coffee BOB Promotion Campaign
Pioneering Sustainability Messaging with AI-Driven Innovation
Revolutionizing Campaign Production with AI-Generated Creativity
New Digital Noise partnered with Maxim Group to create an innovative promotional campaign for Coffee BOB, a craft beer made from upcycled coffee grounds and surplus bread. Leveraging AI generative technology, we crafted a dynamic and visually striking video that highlighted the product's unique elements—bread, coffee beans, beer, and upcycling—all while maintaining the brand’s integrity. Our AI-driven approach allowed us to deliver a high-quality video faster and more cost-effectively than traditional methods, enabling Maxim Group to focus on its sustainability narrative without exceeding production budgets. This collaboration underscores New Digital Noise’s expertise in using cutting-edge technology to amplify brand storytelling and engage audiences.
New Digital Noise partnered with Maxim Group to create an innovative promotional campaign for Coffee BOB, a craft beer made from upcycled coffee grounds and surplus bread. Leveraging AI generative technology, we crafted a dynamic and visually striking video that highlighted the product's unique elements—bread, coffee beans, beer, and upcycling—all while maintaining the brand’s integrity. Our AI-driven approach allowed us to deliver a high-quality video faster and more cost-effectively than traditional methods, enabling Maxim Group to focus on its sustainability narrative without exceeding production budgets. This collaboration underscores New Digital Noise’s expertise in using cutting-edge technology to amplify brand storytelling and engage audiences.
New Digital Noise partnered with Maxim Group to create an innovative promotional campaign for Coffee BOB, a craft beer made from upcycled coffee grounds and surplus bread. Leveraging AI generative technology, we crafted a dynamic and visually striking video that highlighted the product's unique elements—bread, coffee beans, beer, and upcycling—all while maintaining the brand’s integrity. Our AI-driven approach allowed us to deliver a high-quality video faster and more cost-effectively than traditional methods, enabling Maxim Group to focus on its sustainability narrative without exceeding production budgets. This collaboration underscores New Digital Noise’s expertise in using cutting-edge technology to amplify brand storytelling and engage audiences.
Pathways to Success
5 AI-Generated Video Variations
Developed multiple AI-generated video versions to ensure a final product aligned perfectly with the brand vision.
15% Increased Engagement
Boosted social media engagement rates by 15%, with audiences responding positively to the creative and innovative campaign approach.
Streamlined Production Time by 40%
Achieved significant time savings in content production compared to traditional video creation methods.
5 AI-Generated Video Variations
Developed multiple AI-generated video versions to ensure a final product aligned perfectly with the brand vision.
15% Increased Engagement
Boosted social media engagement rates by 15%, with audiences responding positively to the creative and innovative campaign approach.
Streamlined Production Time by 40%
Achieved significant time savings in content production compared to traditional video creation methods.
5 AI-Generated Video Variations
Developed multiple AI-generated video versions to ensure a final product aligned perfectly with the brand vision.
15% Increased Engagement
Boosted social media engagement rates by 15%, with audiences responding positively to the creative and innovative campaign approach.
Streamlined Production Time by 40%
Achieved significant time savings in content production compared to traditional video creation methods.
5 AI-Generated Video Variations
Developed multiple AI-generated video versions to ensure a final product aligned perfectly with the brand vision.
15% Increased Engagement
Boosted social media engagement rates by 15%, with audiences responding positively to the creative and innovative campaign approach.
Streamlined Production Time by 40%
Achieved significant time savings in content production compared to traditional video creation methods.
Objectives
Drive Efficiency in Video Production
Deliver a high-quality promotional video using AI technology, reducing both time and costs.
Highlight Sustainability Through Creative Storytelling
Showcase Coffee BOB’s upcycling message with visually engaging content that resonates with audiences.
Enhance Audience Engagement
Leverage innovative content formats to increase social media interaction and maximize campaign reach.
Solutions
AI-Driven Video Production
Crafted five unique video variations using generative AI, incorporating the product’s key elements such as bread, coffee beans, and upcycling visuals.
Social Media Amplification
Designed videos optimized for social platforms, ensuring maximum reach and engagement with the target audience.
Cost and Time Optimization
Streamlined production by leveraging AI tools, reducing time-to-market and enabling more efficient campaign rollout.
