Articles on content marketing will tell you that strong promotional messages drive your customers away. But is that really the case?
Yes, social media was first created for socialising. But as the years past, more users began to use it as a tool to look for information, connect with their favorite brands and discover new ones. In other words, they are more open to your sales message being put further upfront — as long as you offer value — content appealing enough to make them stay.
Our experience in developing social media content for Olivier Pacific tells us that great aesthetics always wins. That applies to both visual and copy. We are naturally attracted to beautiful things. Olivier Pacific’s target audience stay for the sight of Michelin-starred creations, hearty feasts and delicate patisserie, accompanied with writing so vivid one could almost taste it.
Our content also offers industry professionals with insider tips about ingredient selection, food pairing and more, establishing the brand as a knowledgeable and go-to source of information. Once you give the audience ample reasons to connect with your business, leaving an email contact at the end of the feed and asking them to reach out will be the next most sensible thing to do.
Of course, you are still encouraged to build relationships with followers in the long run. But with the right audience, there’s no harm garnering sales results earlier on.